-
Salesforce Marketing Cloud October 2021 Release Highlights
November 2, 2021Salesforce has recently finished rolling out its October updates to Salesforce Marketing Cloud, and there are lots of new updates…
-
Salesforce B2B Commerce Classic and Lightning: Two sides of the same coin
April 4, 2021Salesforce started its B2B commerce journey back in 2018 with the acquisition of CloudCraze, a SaaS ‘B2B Commerce’ managed package…
-
3 things you need for a campaign to succeed
February 8, 2021I repeatedly hear comments like: my campaigns are too complex, they’re too reactive or I cannot report on them effectively….
-
Learning from others mistakes
January 25, 2021What I have learned in my short time in the middle east is that the pace of life is quick,…
-
Defining the End-to-End (E2E) business process
January 25, 2021Simply put there are two types of people out there, those who are advocates of a process and those who…
-
3 digital marketing trends you can’t afford to ignore in 2021
January 18, 2021Reimagining the customer journey, increased audience segmentation and interactive content: three major trends that will ride the wave of Covid-fuelled…
-
Digital transformation in the real estate industry in the Middle East
November 29, 2020UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….
-
Horizontal Digital appoints Adam Dore to lead its Salesforce practice in Middle East & India
November 3, 2020Horizontal Digital is one of the fastest growing Salesforce partners in North America, and has appointed Adam Dore to continue…
-
Review: Deliver personalised marketing at scale by Deepak John, Salesforce
October 26, 2020Is your data in different sales platforms and business siloes? Learn how to create marketing personalisation at scale in just…
-
The Horizontal combination of Salesforce & Sitecore, at Salesforce Live: Middle East and Africa
September 9, 2020The modern marketing department in MEA has to combine a large stack of technology to orchestrate the customer Experiences they…
Connect with us
Let us astound you. Work with us.