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Our take: Sitecore adds Boxever and Four51 to digital experience platform
May 3, 2021With a $1.2 Billion war chest at his disposal, new Sitecore CEO Steve Tzikakis was not shy in making an…
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Personalize customer journeys in real time with Salesforce Interaction Studio
January 28, 2021Horizontal Digital has officially been approved as a Salesforce Interaction Studio implementation partner. With this new designation under our belts, we’re excited to help…
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How do Sitecore + Salesforce deliver connected experiences?
September 8, 2020Ever been on an awkward first date? Stilted conversations, uncomfortable silences, forced laughter — the whole nine yards. As hard…
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3 keys to unlocking marketing ROI with personalization
April 21, 2020Multichannel personalization is no longer just a marketing dream. Thanks to data and technology, it’s a real thing—and pulling it off is essential if you want to meet the demands of…
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Leveraging the new Marketing Cloud Einstein features
April 20, 2020If you’ve logged into Marketing Cloud recently, you’ve probably noticed that a few exciting changes to the interface have rolled…
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Why Google’s decision to kill cookies impacts your CMS decision
April 7, 2020The humble web browser cookie has been an ever-present feature of the internet since web browsers took off in the…
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Martech is not a strategy: How an experience-forward approach drives ROI
April 6, 2020In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….
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5 business benefits of Einstein Voice
February 21, 2020In the workplace, voice technology is the next frontier. By 2023, 25% of employee interactions are projected to take place…
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Citizen Data Science: What problems does Einstein solve for our clients?
February 14, 2020It’s an exciting time to be in the artificial intelligence industry. By 2025, the global AI market size is expected…
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Citizen Data Science: How does Einstein make AI more accessible?
January 31, 2020In the experience economy, finding an efficient way to turn mountains of customer data into actionable patterns and insights gives…
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