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Setting yourself up for CDP success
March 1, 2022The power and beauty of a CDP – or customer data platform – comes from its ability to harness customer…
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Salesforce Digital 360 perfectly aligns with our experience-forward mission
September 30, 2020Last week, Salesforce announced the launch of Digital 360. Digital 360 fuses Marketing Cloud, Commerce Cloud and Experience Cloud (formerly known…
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Marketers: It’s time to phase out the preference center
August 12, 2020Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….
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